About
About me
I work at the intersection of human decision-making and public policy — turning behavioural evidence into approaches that help institutions serve people better.
I’m based in Abu Dhabi. My background sits between behavioural science and data, which shapes how I read a problem: start with how people actually decide, then test what genuinely moves behaviour rather than what sounds sensible on a slide.
What I keep returning to
- Behavioural science — how people actually decide, and how choice architecture can meet them there.
- Public policy and government innovation — evidence-led approaches to the questions that shape communities.
- Youth and society — representation, participation, and the long horizon of demographic change.
- Data and evidence — a quantitative foundation for reading behaviour and testing what works.