Starter note · replace me

Behavioural science

This is a scaffold note so you can see how a topic note behaves. Keep the shape, swap in your own thinking.

People are not the tidy, all-considering decision-makers that policy often assumes. Behavioural science is the discipline of taking how people actually decide — shortcuts, defaults, context, and all — and designing for that reality.

A few threads I’d expand into their own notes over time:

• Choice architecture — small changes to how options are arranged that change what people pick, without removing any options.
• Intention versus action — the gap between what people say they’ll do and what they do, and what closes it.
• Testing over intuition — why the honest answer to “will this work?” is usually a trial, not an opinion.

Replace this note with the version only you could write — a claim you actually believe, and the evidence that changed your mind.